| One of the
oldest UK software developers, Xara has been developing software
since 1981.
Xara has been involved in the Internet from the very beginning. Xara Networks, a subsidiary of the Xara Group, was a pioneer Internet provider in the mid 1990s (subsequently sold, no longer part of the Xara Group). Another early development was Xara Online, which provided online Web Service based web graphic and photo effect add-ons. Today Xara does most of its business via the Internet and has millions of online customers, worldwide. Xara's first Windows illustration software, Xara Studio, was licensed to Corel and distributed for many years as CorelXARA. Now back under Xara control this product has been enhanced and relaunched and is now sold in two versions, Xara Photo & Graphic Designer and Xara Designer Pro, and also forms the basis for Xara Web Designer. Xara is headquartered in the historic house, Gaddesden Place, in the UK, north of London. In January 2007 Xara was acquired by MAGIX AG, and now operates as a wholly owned subsidiary. MAGIX is a leading international provider of high-quality software, online services and digital contents for multimedia communications. Since 1993, MAGIX has been developing leading technologies for creation, editing, management and presentation of photos and graphics, videos and music. Internationally, MAGIX operates from branches in the USA, Canada, the UK, Germany, France, Italy, Spain and the Netherlands. The product range is targeted towards laymen and professionals alike and goes beyond the PC range to include seamlessly integrated online and mobile applications.
According to its retail sales
figures, MAGIX leads in the multimedia software sector
in the most important European markets, and is one of the
most successful competitors in the USA. Fifteen years of
market presence as well as one thousand awards worldwide
testify to the company's power of innovation.
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