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Softa SuperStore

13.12.2017 • • 11:27

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Balsamiq Studios Mockups for Desktop 3

Since we started in 2008, our goal has been to help people create software that is easier to use. We do this by providing software tools, teaching people about UX, and by building a long-lasting company so that we can achieve our ambitious goal. We like to compete on usability and customer service. We’re good people, and we care.

We are trying to build a company we’d like to do business with ourselves. We aim to be a company that’s human, respectful, transparent, inclusive, socially and environmentally conscious, and a good citizen of the world and the Web. We try to be approachable via a clear website, with lots of way to contact us or get self-service help.

We have been an example of transparency since the beginning, via our team blog and his numerous interviews and talks. We try to be a fun company to deal with: we don’t take ourselves too seriously, we provide fun items in our swag stores, we even give you ideas for what to make for dinner! We are a solid, independent little software company. We started in 2008 as a one-man-shop, and have been growing organically ever since. We have lots and lots of customers. We are both extremely profitable and fiscally conservative. We turn away external investors every week and have turned down serious, multi-million-dollar acquisition offers, because we believe it’s the right thing for us and for our community. We want to stick around and be here for you, simple as that.

We have clear EULAs & Terms of Use policies, lots of clear sales-related FAQs and are PCI compliant. We are friendly to the press, considered thought leaders in our field, and often copied by others, which we find flattering. We are well established in the UX software market, with big partners (Google, Atlassian) and with good relationships with big software resellers.  

Take a second. Let it sink in.

The first impression might be disorienting. There are very few interface elements on the screen. Start exploring however, and you'll find out that Mockups is filled with powerful yet only-visible-when-you-need-them features. Getting your ideas out should be effortless. We sweat the details so the app gets out of your way, instead of forcing you to learn it. You won't see many dialog windows interrupting your flow, and you won't have to twiddle with options all the time.

We've been in business long enough that we think we have learned enough about ourselves, our product, our customers and our competitive space to be able to put a stake in the ground and tell the world what we're about.


Our sweet spot: the ideation phase

Mockups really shines during the early stages of designing a new interface.

Mockups is zenware, meaning that it will help you get "in the zone", and stay there. Our aim is for you to forget our software is there at all. Mockups offers the same speed and rough feel as sketching with pencil, with the advantage of the digital medium: drag & drop to resize and rearrange elements, make changes without starting over, and your work is clear enough that you'll make sense of them later.


See what you can build with Mockups

Download the samples above, or find more on Mockups To Go, our community-contributed stencils site.


Designed for collaboration

Your whole team can come together around the right design using Mockups. It's so easy to learn, both clients and customers can use it, to describe their needs more clearly.

Mockups intentionally makes your wireframes scream both This is not final! and I just threw this together, eliciting honest feedback, which results in better wireframes, easier-to-use features, and happier users of your product. That's what it's all about. We realize being the in-between tool is a hard balance to strike, but we think we're doing a pretty good job at it and we're committed to it. It's why we created Mockups in the first place.

Softa SuperStore
Softa SuperStore
Softa SuperStore